Gulf Extrusions (Dubai)

Gulf Extrusions, part of the Al Ghurair Group, is one of the largest aluminum extrusion companies in the Middle East. While well-established regionally, they wanted to expand their global reach and attract more high-value contracts from Europe and Asia.

Project Overview

The company had a strong network of industry relationships but lacked a global digital presence compared to European competitors. Despite solid regional credibility, inbound lead generation outside the MENA region remained limited, highlighting the need for a targeted international growth strategy.

We designed a multi-channel growth campaign using Google Display, Meta, and LinkedIn Ads to connect with international construction and automotive firms.

The strategy included developing thought-leadership content such as whitepapers on sustainable aluminum manufacturing and running retargeting campaigns across Meta and LinkedIn to re-engage procurement managers.

Additionally, we enhanced the company’s international SEO, achieving strong rankings for keywords like “aluminum extrusions supplier” in both English and Arabic.

Results

Within nine months, the campaign delivered a 45% increase in global inbound inquiries, leading to the closure of three new contracts with European buyers valued at over $12 million combined.

Additionally, the advertising strategy achieved a 2.4x return on ad spend across all active campaigns.