The University Of Adelaide (Australia)
The University of Adelaide is one of Australia’s leading research institutions, with a strong global reputation. However, post-pandemic shifts and increasing competition from UK, US, and Canadian universities made it challenging to maintain steady international student enrollment.
Before MetrixSME
Struggled to attract enough international student inquiries, especially from South Asia and the Middle East.
Heavy dependence on traditional education agents, with limited direct digital reach.
Website traffic was high, but conversions (applications) were low.
What MetrixSME Did
- Deployed targeted Google Ads campaigns in India, Pakistan, and the UAE focusing on high-intent keywords like “study engineering in Australia” and “postgraduate business programs in Adelaide.”
- Built Meta Ads campaigns with video testimonials from current students.
- Optimized the university’s landing pages with localized messaging and clear CTAs.
- Developed an SEO content calendar targeting “Australian scholarships,” “PR pathways,” and “student life in Adelaide.”
After MetrixSME
- 52% increase in qualified international student inquiries within 8 months.
- 3x ROI from paid media campaigns.
- Applications from South Asia grew by 38% year-over-year.